ITAÚ 100 ANOS
This campaign celebrates the start of the commemorations for the 100 years of the largest bank in Latin America. A commitment to the future, in which, much like the works of these great artists that will endure for future generations, Itaú Bank will also be there, today, tomorrow, and for the next 100 years.
This collaboration with the global icon, known for being ahead of her time and for her enduring relevance, perfectly illustrates the message Itaú wanted to convey: the value of time.
The campaign concluded with a surprising finale: the celebration of longevity with a historic free concert in Rio de Janeiro, attended by about 1,6 million people.
We also invited other prominent figures from various fields to help us convey our concept.
CCO: Sérgio Gordilho
ECD: Alexandre Peralta, Bruno Valença
DC; Renato jardim, Hugo Aranha
AD: Cortez Pereira, Diego Viana, Caio Verçosa
CW: Dudu Barcelos, Matheus Souza
Agency: Africa DDB
