REBRANDING ITAÚ
The new design project drew on history: from Tupi-Guarani, Itaú means black stone. With this, the new brand identity renews not only the institutional brand, but the expression of all segments and profiles of the bank.
CCO: Sérgio Gordilho
ECD: Alexandre Peralta, Bruno Valença, Erico Braga
DC; Hugo Aranha, Renato jardim
AD: Cortez Pereira, Diego Viana, Lucas Lago, Caio Verçosa, Bryan Grunauer e Laura Gabriella
CW: Dudu Barcelos, Mateus Souza
Type: Fabio Haag
Agency: Africa DDB + Pentagram
