ITAÚ 2022
This is the most viewed ad in brazilian’ history. 100 million people have seen the new years’ Itaú commercial. Itaú's end-of-year campaign brings together two generations faraway by the age, but united by the same desire: that in 2022 there will be more hope, respect, humanity and love among people.
ITAÚ 2023
Respect. A single word and a power of meanings. Starting point for improving human relations and building a world with more empathy and cooperation. This is the theme of Itaú's year-end campaign.
CCO: Sérgio Gordilho
ECD: Alexandre Peralta, Erico Braga
CW: Alexandre Peralta
AD: Cortez Pereira
Agency: Africa DDB
