SADIA IN LOLLA BRAZIL
With the objective of bringing Sadia closer to the young public, the campaign has a modern and colorful look, with a film that features LekTrek, the brand's mascot, in a TikTok language, dancing to the music created by MC Kevin O Chris, one of the festival lineup artists.
CCO: Sergio Gordilho
ECD: Erico Braga, Rodrigo Marangoni
CD: Eduardo Vares, Rafael Carvalho
AD: Cortez Pereira, Renato Alves, Eduardo Vilalba, Victor Moraes
CW: Janaína Neri, Victor Capato, Giovanni Richetti
Agency: Africa DDB
