THE SKY IS BLUE
Azul is a Brazilian airline, where the translation of its name is blue. The brand presents its new brand positioning and embraces the color that gives the company its name. The concept, “The sky is blue” is an invitation to make dreams come true, based on the principle that all dreams are under the same sky, unlimited and inspiring, full of possibilities, a blue sky. The concept also highlights all sort of people, accents, colors and loves that are under the sky of Brazil.
As part of the strategy, the brand developed a proprietary color, with the proposal to capture the Brazilian sky in an exclusive color. Made from natural Brazilian sediments, the company created the proprietary color “Brazil Blue”, developed by Brazilian paint brand Joules & Joules.
CCO: Sérgio Gordilho
ECD: Erico Braga, Rodrigo Marangoni, Sophie Schonburg, Rynaldo Gondim
AD: Cortez Pereira, Gustavo Paro, Gabriel Felde, Victor Moraes
CW: Aaron Sutton, Gustavo Diehl, Mateus Oliveira, Victor Capato
Agency: Africa DDB
